Underwriting

Underwriting Guidelines

These guidelines help the station serve the audience in a manner which is pleasing to listen to while providing adequate financial stability to keep the radio station on the air.

  • Retain the non-commercial nature of the broadcast as required by the FCC. In addition to providing music, present features and programs of interest to the various communities.
  • Keep the audience tuned in during breaks while they wait to hear music and/or news and information.
  • The underwriting support is really a partnership between the LPFM station and local business or organizations. Jointly they underline the value of community service and quality programming. In keeping with FCC guidelines, an announcement must identify the underwriter, but may not promote its services, products or various facilities. There can be no call-to-action. The underwriters’ views about various issues may not be expressed within the announcement. It may not support or oppose any political candidate for any office. The normal flow of station programming may not be interrupted for ‘special announcements’ as the station strives to maintain consistency of music and all features.

Here are some restrictions as to what can be said:

  • Any reference to value or price.
  • A call-to-action, i.e., “come to our store”, etc.
  • Language which may be subjective such as “the leading car dealer”, etc.
  • Any comparative language such as “we are the best”
  • No inducement to rent or lease, or sell or buy.

Underwriting Announcements may say or do the following:

  • Reflect a web address, telephone number and an address for a business/organization.
  • Describe a business or organization or agency.
  • Include a Corporate slogan provided it isn’t overly promotional.
  • Tell the number of years your business, organization or agency has served.
  • Describe the underwriters Company or Corporate objective.
  • Identify products, lines, services, facilities (limit of about 3 each announcement).
  • List the various Community events/services which are supported.

Length of an Announcement

Underwriting announcements are not to exceed 30 seconds.

Casinos, Lotteries pay to win

Underwriting by these as gambling activity or lotteries or any activity which violate State and/or Federal statutes is not permitted.

Legal Alcoholic Beverages

Underwriting by distributors or processors of alcoholic beverages and distilled spirits, including wine, are permitted provided there is no exclusion by any State or Federal statute. However, announcements may not describe products and must be written and presented in a prudent manner.

Religious Entities, Affiliated Organizations

Religious groups, churches and/or affiliated groups may provide underwriting. Care must be exercised in that not all beliefs are shared by everyone and any view should be presented in a moderating and non-provoking manner.

Underwriting messages and program content should be presented (admittedly subjective) in a way that would not be unacceptable to those who may not necessarily share those views. A language which is proselytizing or which creates distinctions between different religions is not permitted.

Governments, Governmental Agencies or Branches

Underwriting by politically driven or policy-oriented governments, or by individuals employed by governments, will not be accepted. However, underwriting by government funded organizations and/or agencies which promote public education, tourism or commerce will be accepted.

Groups of Advocacy

Under certain circumstances and under appropriate conditions, underwriting may be accepted.

This will be reviewed on a case by case basis with a test of a ‘reasonable listener standard’ applied.

This is presumed to be an activity by an organization or group which seeks to influence elements of public concern either by or through the legislative process. Announcements expressing an opinion on publicly known controversial matters may be rejected.

Final Editorial Control and Responsibility

This radio station, acting in respect of the terms of its license, maintains and actuates final editorial control over all programming and is likewise held accountable by the FCC.

Every effort will be made to conform to existing FCC guidelines. For more information, go to the web at www.fcc.gov.

CURRENT UNDERWRITERS:

Barnstorm Restaurant

Programming this hour is brought in part through the underwriting of the Barnstorm Restaurant.

Located at the Big Bear Airport, you can walk, drive or fly to the eatery for breakfast, lunch or dinner.

The address is 501 West Valley Boulevard in Big Bear City.

The restaurant is open 7 days a week for breakfast and lunch from 7 a.m. to 3 p.m.

Dinner is offered Friday, Saturday and Sunday evenings from 5 to 9 p.m.

The telephone is (909) 585-9339.

The Website is BarnstormRestaurant.com.

Barrel 33

Programming this hour is brought to you in part by Barrel 33, a wine tasting and gift shop in the heart of the Big Bear Lake Village.

They offer wine tastings, fine wines, wine accessories and custom wine barrel furniture.

Barrel 33 is at 40754 Village Dr (Across the Street from the Old Arcade)

The phone number is (909)878-0838.

The Website is barrel33bigbear.com.

Also find Barrel 33 on Instagram and Facebook.

Dicky Batts Construction

Some of the programming this hour is being underwritten by Dicky Batts Construction.

They offer services for additions, remodels, roofing, decks, concrete and more.

Dicky Batts Construction is on Facebook at What Would Dicky Do?

The telephone for Batts Construction is (909) 585-4663.

Big Bear Airport

Some of the programming this hour is being underwritten by the Big Bear Airport.

The airport is a gateway to the Big Bear Valley and is near the ski resorts of Snow Summit and Bear Mountain and the Big Bear Lake Village.

The airport is at 6752 Feet above sea level and an hour flight from Los Angeles.

The website for the airport is FlyBigBear.com.

Big Bear Alpine Zoo

Some of the programming this hour on KVBB-LP is being underwritten by the Big Bear Alpine Zoo.

The zoo is a rehabilitation facility offering injured, orphaned and imprinted animals safe haven.

They are home to the indigenous species of the San Bernardino Mountains as well as Wolves, Grizzly Bears and Snow Leopards.

The zoo is open daily. The telephone is (909) 584-1299.

The Website is Big Bear Zoo. org.

Big Bear Paint Center

Some of the programming this hour on KVBB-LP is brought to you through the underwriting of the Big Bear Paint Center.

The center carries products designed to work at high altitude.

Owners Mary Jo and Gary Castle and staff work to make your project a success.

They are at 42118 Big Bear Boulevard in Big Bear Lake.

The telephone is (909) 866-7765.

The Website is BigBearPaintCenter.com.

Blue Skies Manor

Some of the programming on KVBB-LP this hour is brought to you through the underwriting of Blue Skies Manor.

The Manor is a senior home located in Big Bear City.

The manor is a family-owned business focused on providing service to both the residents and their families.

The manor is at 46838 Skyview Drive.

The telephone is (909) 583-3124.

The website is BlueSkiesManor.com.

Brad Gilligan Log Homes

Gilligan Log Homes

Some of the programming this hour on KVBB-LP Big Bear Lake is brought to you courtesy of Gilligan Log Homes Real Estate.

The company has been serving the Big Bear Valley since 1995.

They list and sell rustic style homes, cabins and lakefront properties.

The construction company has been developing in Big Bear for more than three decades.

The Website is Gilliganloghomes.com. The address is 42573 Moonridge Road.

The telephone is (909) 585-2111.

Cantrell Guide Service

Some of the programming this hour on KVBB-LP Big Bear Lake is brought to you courtesy of Cantrell Guide Service.

Cantrell’s is a fishing guide service at 400 Pine Knot Avenue in Big Bear Lake.

They are a professional licensed guide service that takes you on the lake is a 24 foot pontoon boat.

The telephone is (909) 585-4017 or (909) 239-7867. The website is BigBearFishing.net.

Community Market

Some of the programming this hour on KVBB-LP Big Bear Lake is brought to you courtesy of underwriting provided by Community Market in Big Bear City.

Located on the corner of Big Bear Boulevard and Greenway Drive, the market offers groceries, a hot and cold deli, fresh baked items, frozen foods, rotisserie chicken, meat, liquor and more.

The address is 100 East Big Bear Boulevard.

The telephone is (909) 585-2641.

Dave’s Auto

Some of the programming this hour on KVBB-LP Big Bear Lake is brought to you courtesy of underwriting provided by Dave’s Auto in Big Bear City.

Dave’s Auto is a Napa Auto Care Center full-service repair shop. They sell tires and chains, perform tune-ups, tire alignments, install brakes and offer lube and oil filter services and A/C and heater repair.

Dave’s carries all major tire brands and features Bridgestone Tires. They accept Bridgestone Credit Cards.

Dave’s is at 613 West Big Bear Boulevard and is open 8 to 5 Mon-Fri.

The telephone number is (909) 585-4436.

Haus & Home

Some of the programming this hour on KVBB-LP Big Bear Lake is brought to you courtesy of underwriting provided by Big Bear Mattress and Haus and Home Furnishings.

The store is located at 41051 Big Bear Boulevard just west of the main Big Bear Lake fire station.

They’ve offered lodge furnishings, décor and more in the Big Bear Valley since 1962.

Customers can view and pick furniture from a catalogue offered on an interactive kiosk.

They are on the Web at both hausandhome.com and bigbearmattress.com.

The telephone number is 909-866-2621.

Heidi’s Consignment

Programming this hour is brought to you in part by Heidi’s Consignment.

The shop offers consignment services for home décor, jewelry, antiques, collectables, art and more.

Heidi’s is growing and recently added 900 square feet to the showroom. Vendor space is available.

The consignment shop is at 41658 Big Bear Boulevard in Big Bear Lake.

The telephone number is (909) 866-4508.

More information about Heidi’s Consignment may be found on the Web at HeidisConsignment.com or on Facebook.

Himalayan Restaurant

Some of the programming this hour on KVBB-LP is brought to you courtesy of underwriting from the Himalayan Restaurant.

The restaurant serves a variety of menu selections from Nepal, Tibet and Northern India.

The restaurant is open 7 days a week and offers delivery within a five mile radius.

The address is 672 Pine Knot Avenue in the Big Bear Lake Village.

The telephone is (909) 878-3068 and the Website is HimalayanBigBear.com.

Hummingbird Thrift Store

Some of the programming this hour is to brought to you through the underwriting of Hummingbird Thrift Store in Big Bear City.

The thrift store is a nonprofit and proceeds go to underwrite projects for the local community.

The store is open from noon to 5 p.m.

Hummingbird Thrift Store is at 400 West Big Bear Boulevard, Big Bear City, at the intersection of Pinon and the Boulevard.

The telephone number is (909) 584-8642.

Lucky Bear Fishing Charters

Programming this hour is brought to you in part by Lucky Bear Fishing Charters.

Lucky Bear launches out of Captain John’s Fawn Harbor and Marina on the North Shore of Big Bear Lake.

The Captain and First Mate of Lucky Bear Fishing Charters, Mike and Trish Marzell, have been married and fishing Big Bear Lake together for a quarter century.

They offer half and full day fishing charters in search of Big Bear’s Rainbow Trout.

They provide the fishing equipment, snacks and cold drinks aboard their fully equipped pontoon boat.

Lucky Bear Fishing Charters is on the Web at LuckyBearFishing.com.

The telephone is 909-866-7303.

Mill Creek Outpost

Programming this hour is brought to you in part through the underwriting of Mill Creek Outpost Antiques.

As you enter Big Bear Lake after crossing the Big Bear Lake dam, Mill Creek is on the right on Big Bear Boulevard across from Bear Creek Resort. The address is 40143 West Big Bear Boulevard.

Mill Creek sells antiques, ranch & lodge décor, collectibles and more. They are lone star windmill dealer.

The telephone is (909) 866-4840. Mill Creek Outpost is on Facebook.

Mike Sannes Real Estate Team

The underwriting of the Mike Sannes Real Estate Team brings you some of the programming this hour on KVBB.

The Real Estate Team is online at realestate-bigbear.com.

You can Google Mike Sannes Real Estate to find  the team’s Website, emails, phone numbers, Facebook page and be tuned into their Tweets.

Moonridge Coffee Company

Programming this hour is brought to you in part through the underwriting provided by Moonridge Coffee Company. This java shop is located on Moonridge Road in the Moonridge business district in the city of Big Bear Lake.

Moonridge Coffee offers WIFI, coffee, blends, iced coffees, pastries, croissants, sandwiches, espresso, cappuccino and more.

The address is 42626 Moonridge Road. The telephone is 909-281-4546.

Moonridge Coffee Company is on Facebook.

Mountain Bar and Grill

Some of the programming this hour comes to you through the underwriting of Mountain Bar and Grill.

The grill opens at 8 a.m. daily and offers American and Mexican fare for breakfast, lunch and dinner.

This Big Bear watering hole with full bar features draft beer and Karaoke Wednesday and Friday evenings from 5 to 9 p.m.

The address is 42164 Moonridge Way, across the road from Walgreens Drugs Store in Big Bear Lake. The telephone is 909-866-2606.

SERVPRO of Big Bear

Programming this hour is brought in part through underwriting provided by Servpro of Big Bear.

SERVPRO of Big Bear does cleanup and restoration of residential and commercial property after fire, smoke or water damage. They can also mitigate mold and mildew from your home or business.

SERVPRO employs trained technicians that respond 24 hours a day to any size disaster.

The telephone number is (909) 878-0302. The Website is www.servprobigbear.com.

Sierra Vista Senior Living

Some of the programming this hour on KVBB-LP is being underwritten by Sierra Vista Senior Living, an independent, Pacifica Senior Living Center.

Live in 900 Sq ft two bedroom/one bath bungalows with patios.

The lifestyle includes housekeeping, utilities, planned activities, private parking and around the clock care, all in a gated community.

For more information, the telephone is (760) 552-8819.

The Website for Sierra Vista Senior Living is SierraVistaSeniorLiving.com.

SkyPark at Santa’s Village

Spot 1

Some of the programming this hour is brought to KVBB-LP through the underwriting of SKYPARK at Santa’s Village.

SKYPARK is a new adventure park located near Lake Arrowhead on Highway 18 just past Running Springs.

The park offers roller skating, a climbing tower, zip lines, a bakery, restaurants, a pub and more.

The park is open Thursday through Sunday.

For more information the Website is SkyparkSantasVillage.com.

Spot 2

Some of the programming this hour is brought to KVBB-LP through the underwriting of SKYPARK at Santa’s Village.

 

SKYPARK is a new adventure park located near Lake Arrowhead on Highway 18 just past Running Springs.

 

The park offers mountain biking trails, zip lines, roller skating, a rock climbing tower, bouldering room and hiking trails.

 

The park is open Thursday through Sunday.

 

For more information the Website is SkyparkSantasVillage.com.

The UPS Store

The UPS Store helps to underwrite this half hour of programming on KVBB.

The store offers document shredding, package packing, shipping and mailing services, copies, mailbox rentals and more.

The address is 40729 Village Drive in the Village Mall in the Big Bear Lake Village.

The telephone number is (909) 878-4747.